Wednesday, March 21, 2012

Commercial Work

One of the things that keeps us busy at the studio after the holidays but before spring is commercial work. Our studio is transformed from portrait central to a product set, and often looks quite dark from the street as we quench every bit of stray light.

Product photography is time consuming and exacting, but if you want to show off your products to best advantage, it's necessary. Whether you are a multinational corporation or an artisan, your work needs to be photographed by a professional for it to look its best. This is how you get details that are clear, colors that are accurate, and lighting that is appropriate to the subject. If your products are not worth investing in professional photography, why should your clients invest in your products?

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